Project Overview
This paid social media marketing campaign for Charlotte Eye Ear Nose and Throat Associates promoted their facial plastics services over a three-month period on Facebook and Instagram. The campaign focused on showcasing the expertise of physicians and highlighting the quality of their skincare products. Visually engaging content was used to increase brand visibility, build trust with the audience, and drive engagement, successfully targeting potential clients interested in facial plastic services.
My Contributions
Facial Plastics Social Media Campaign
Role: Visual Designer & Content Collaborator
Tools: Adobe Photoshop, Adobe Illustrator, Lightroom, Canon DSLR
In this campaign, I designed all visual assets to align with the brand’s identity while tailoring the content for optimal engagement on each social media platform. To add authenticity and personality, I photographed physicians alongside their favorite skincare products, giving the campaign a relatable, human-centered feel. I also collaborated with my team to develop the campaign copy—striking a balance between educational and promotional messaging to clearly communicate the benefits of facial plastics services. The result was a cohesive, visually engaging campaign that boosted audience connection and drove increased engagement across platforms.
