Project Overview
This project focused on educating healthcare systems about an analytics dashboard within Premier Inc.'s quality continuum product. The dashboard provides healthcare providers with crucial Social Determinants of Health (SDoH) information for Diabetes patients, helping them make more informed decisions to improve patient outcomes. The education campaign included targeted marketing materials and digital tools to effectively communicate the value of the dashboard to healthcare systems, particularly during a conference event.
My Contributions
Promotional Collateral for Healthcare Analytics Dashboard
Role: Designer & Marketing Strategist
Tools: Adobe Illustrator, InDesign, Highspot
For this project, I designed promotional materials to support the launch of a healthcare analytics dashboard at a national conference. The deliverables included a targeted postcard featuring a QR code that gave attendees quick access to in-depth information about the dashboard’s capabilities. To complement the print piece, I created a lead-generating landing page on the Highspot platform. The page was designed to inform, engage, and capture contact information through a custom form, enabling the sales team to follow up with qualified leads. Both assets worked together to enhance the audience’s learning experience, increase visibility for the product, and support post-event outreach.
